What is it that makes a fashion store online ‘perfect’? What are the features that an online store needs in order to become popular among customers? When these questions were asked to online fashion retailers and experts, they all agreed that the websites not only require being functional but also user-friendly. In fact, these two words were the first ones that customers came up with when they were asked about their experience in an online store. However, the scenario is changing these days. There’s more to it than just being an online shop where people make purchases.
Fashion websites like https://www.tally-weijl.com/en_UK/ currently offer a holistic shopping experience and experts are also sure about that. The designers believe that the key to success is customer centricity, from presentation to product search to motivation and service. Here are a few key design trends among the online fashion retail industry.
Trend #1: Online stores are getting more and more unique
Previously, the branding of an online retail store was a bit more than just designing the logo on the left hand side corner of the home page. If there wasn’t a logo, no customer would be able to tell whether or not he was with Marc O’Polp or Espirit or any other brand. Meanwhile, the leading fashion retailers started experimenting with designing features and elements so that they could make their online store unique. No matter what kind of a dealer they are, there should be something distinctive.
Trend #2: Choosing items have become more customized
Online retailers usually score better points among their customers when they provide brands and products which they’re interested in. Due to the fact that everyone’s taste is different, the fashion retailers have been working seamlessly to be able to cater to all sorts of tastes of their customers. There is a wide array of selections which can become overwhelming for the customers. The same product of different fits and different colors are being added to the stores in an effort to please as many customers as is possible.
Trend #3: Fashion stores become more inspirational
Till now, the online shops have been a bit more than just online catalogues which could lead the customers to choose the exact products that they’re looking for. The need-based customers instantly got a feeling where they were served properly and all those customers who just wanted to browse through got inspiration online. Instagram clearly implies that fashion has got a destiny to be a form of online inspiration. This is why more and more retailers are currently trying to inspire their customers.
Trend #4: Products are presented in a better manner
As long as product presentation is concerned, new technologies like AR and VR provide new possibilities. There are many fashion retailers who present their products with a moving image. They can also present their products through a video so that the customer gets to see all the aspects of the product.
Therefore, with the increasingly large number of orders that are generated through smartphones, it is mandatory that your fashion website is mobile-friendly. Make sure you adopt the classic version of the mobile site to be able to impress your customers.
