SS15 Trend Report: IJL

SS15 Trend Report: IJL

This year’s International Jewellery London show at Olympia London revealed teasers of what’s to come in SS15 for the jewellery market. Teaming together with the trend experts at Adorn Insight, one of the UK’s leading marketing intelligence agencies, IJL unveiled a first-look sneak peek of trends through a series of exciting fashion shows.

Models hit the runway, adorned in a range of different SS15 pieces from selected retailers and IJL exhibitors. The four trend stories included Eden, Fusion, Timewarp and Shape It. Deakin & Francis, Jenny Llewellyn, Fei Liu, Lucy Q, Cara Tonkin and Rachel Galley are just a handful of names included the runway show.

Here’s a look at the four key trend stories.

Eden

This trend has ripened from the ‘nature’ trend which we saw inching its way into the jewellery world for AW14. Pandora was certainly one to embrace this with a winter line which adopted the intricate leafy designs and use of warm Autumnal colours. It’s also been evident in fine jewellery (view some key 2014/15 pieces at George Pragnell), with elaborate leaf and floral design work.

For spring next year, we are likely to see this evolve into something more colourful, with the use of coloured stones and some mystical/fairytale stories.

Fusion

The fusion trend merges together elements from different styles and cultures. The result is something of a very big statement. Think Bollywood meets ‘boho’. Chunky African jewellery meets Egyptian patterns. Oriental meets British Colonial. One predicted hero piece to appear in 2015 within this trend is the single statement earring.

Timewarp

Timewarp is both romantic and historic. Taking romance from some of our finest decades in history, this trend brings together 60s inspired earrings, semi-precious stones and plenty of colour! The 60s revival first appeared back in 2013 when Moschino hit the runways with some dramatic monochrome, a bright orange lipstick and big dramatic eye makeup for the models. Since then, we have seen more evidence of the 60s look in both fashion clothing and fashion jewellery.

Shape It

Inspired by the geometric trend in clothing (see more AW14 fashion trends here), ‘Shape It’ is all about beautiful shapes, lines and curves. Form is first, colour comes second. Simple geometric shapes will fill retail jewellery stores for SS15, with CW Sellors, Molly B Couture, Fei Liu and Mark Milton already revealing some of their shape- inspiring jewellery designs.

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