That Weezer Snuggie Commercial

Clever marketing tie-in with new album, totally annoying foray into kitsch, or something vastly more insidious and sinister? See the video below and YOU be the judge, while keeping warm!

By Blurt Staff

Weezer and Allstar Products Group, marketer and distributor of the Snuggie, America's favorite "blanket with sleeves," have joined forces to create the official Weezer Snuggie.  It launched today and will bear the band's trademark "Weezer" logo.  This latest addition to the Snuggie collection will allow fans of the band to stay warm while keeping their hands free to rock out.
 

The Weezer Snuggie will be available for $29.99 for purchase online.  It arrives the same day as the band's latest album, Raditude. If you order the Snuggie NOW (1-866-66-SHIP8) they'll throw in a copy of the CD - that's an additional $15.98 value! Plus processing and handling, of course.

The Snuggie blanket was featured at New York Fall Fashion Week in September, where models graced the catwalk in some of the latest Snuggie designs, such Snuggie Wild Side in zebra and leopard print, Snuggie Soft Rose for breast cancer awareness and limited edition Snuggadelic Snuggie in funky tie-dye print.