Dumb PR Pitch O’ Week: JoCo Loco

"Internet Superstar," huh? In which we open up our mailbag and let you peek inside. Don't throw up, please.

By Fred Mills

In between strategy and planning sessions (held down at the local Hooters, natch) and trips to the john every 15 minutes for a "jolt" (you know what we're sayin'...), we here at BLURT central actually devote some time going through our in-boxes and spam folders to make sure that nothing currently going on within the music industry escapes our steely gaze. We pride ourselves at being way ahead of the fucking curve.

Of necessity, as a major media player we also have to field a lot of correspondence that is, shall we say, somewhat misdirected. (Memo to the person that keeps sending us Buckcherry updates: thanks!) We're not sure if these are acts of p.r. desperation, inexperience-bred naivete, or a willful ignorance of what BLURT is all about.

On the latter point, an occasional glance out our website and digital magazine might be helpful in terms of how labels and publicity firms target their pitches. But that's out of our control. What we CAN control, however, is what we do with the dang emails, which is where you, gentle readers, come in. Presenting the second in an occasional series: Dumb PR Pitch O' Week. Guarantee: all dialogue repeated verbatim. Some names may be changed/deleted to protect the clueless. Void where prohibited by law. Caveat emptor. Enjoy!

Previously:

Colin Armstrong www.blurt-online.com/news/view/1292/

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Hi,

I wanted to chat with you about my client internet superstar, Jonathan Coulton. Fans who have loved Jonathan Coulton's recordings since his breakthrough Thing A Week broke online in 2005 now have a new reason to celebrate with the launch of BEST. CONCERT. EVER., his first live concert DVD. Releasing February 10, 2009 at national retail outlets BEST. CONCERT. EVER. features 20 of this unique musical comedian/ geek popstar's most popular songs. DVD extras include interviews, documentaries, and an audio commentary. It's the ultimate JoCo Live Experience.

 
I'm confident that your audience, whether they're uninitiated, new to the Coulton fandom or completely "JoCo Loco," will be interested in learning more about BEST. CONCERT. EVER.

Below is a link to his site where you can download some songs (for free) and the article that ran in the New York Times Sunday Magazine. I suggest SkullCrusher Mountain & Future Soon (From Where Tradition Meets Tomorrow), Code Monkey (an anthem for his fans! - From Thing a Week Three). And, of course, Baby Got Back (From Thing a Week One). (The ones with smiley faces next to them are free.)

http://www.jonathancoulton.com/store/downloads/