Everyone's a Lazy Idiot (Including Me)

I can't say this enough. Assume everyone's a lazy idiot. Make it as EASY AS POSSIBLE for me to find you. Make it as EASY AS POSSIBLE for me to care. Make it as EASY AS POSSIBLE for me to give you my money.

No matter what your business (musicians included), it's your job to go out and find fans. Assume that they otherwise won't find you. So while putting up a website is nice, who cares? It's nothing if you can't get people to GO TO IT and BUY YOUR SHIT. Newsletters, blogs, Twitter, Facebook, etc... if you're still pooh-poohing any of these, wake the fuck up (and then call me).

Because it's not enough to just get out there... you have to lure your fans in [...]

A Triple-A radio programming veteran, Kate has served as Music Director of the Loft at XM, Midday Host at WYEP, Evening Host at both WNCS and WUIN, as well as Content Supervisor for Pump Audio. Currently, she's the CEO of Outlandos Music, a new-music discovery service for grown-ups. Kate has been nationally recognized for her ardent presentation of music and her ability to champion talented, compelling artists.